Thanks for joining me on today’s presentation!

What every dentist needs to know
in a digitally powered world...

I’d like to talk to you about the state of local marketing. We all know that things have changed!

Thanks to how quickly we can discover information, your customers know way more about your business before they set foot in your front door.
This means your customers often know exactly what they want before they visit you!

In 2019, 93% of shoppers say they’ve used online resources (search, video, apps) while 83% of U.S. shoppers who visited a store said they used online search before going in. (Source: Google/Ipsos, Global Retail Study, Feb. 2019)
But, what exactly do I mean by “buying decisions”?
Before the internet and mobile devices existed, your customers discovered your business pretty simply!

First, an initial Stimulus would catch the attention of your customer -- something like a radio ad, television spot, or a coupon in the phone book for your business.

Next, if this sparks their interest, they immediately head to your business. They buy the product or service they were interested in, and experience a “First Moment of Truth.”

Then, afterwards, they see if expectations match reality. Did they love their experience? Hate whatever it is they bought? Often, consumers share bad experiences with friends and family; that’s important to keep in mind...

… especially because of how things have changed.

People research your business before they enter your front door!

The moment people are making decisions is happening ONLINE. Google calls this the Zero-Moment-Of-Truth. And it’s happening every single day for your business.

Source: https://www.thinkwithgoogle.com/marketing-strategies/micro-moments/zero-moment-truth/


Since 93% of shoppers say they use online resources and buying decisions are made at the Zero Moment of Truth,...

...how is your marketing performing?

The typical customer journey looks like this...

AWARENESS

It still starts with Interest & Awareness. Television, radio ads, billboard aren’t going away completely… but they’re now being supplemented by digital stimulus. Things like online advertising, email & text marketing, and YouTube video ads.
Question: What things are you currently doing to generate awareness and interest from new & existing clients?

FINDABILITY

After becoming aware of your business, consumers start discovering more with search.

There are more places than EVER where people are searching for businesses. It’s not just Google either. There are apps, directories, voice search, GPS… lots of places.
Question: Do you know how findable your business is online? What places are you aware of?

REPUTATION

After finding your business, consumers see your reviews. In fact, it’s often the first thing showcased in Google search result.

When a consumer uses ratings, reviews, and recommendations to help them compare choices, this affects the Zero Moment of Truth – where they choose which business they're going to buy from.
Question: What’s your average review score? Do you have any negative reviews that you’re aware of? How have you taken care of them?

CONVERSION

Next step in the consumer’s journey is finally connecting with your business. Consumers are looking for quick, easy ways to make a booking, make an order, make an appointment, etc.
Question: Is your website making it really easy to convert and for people to become your customer?

ADVOCACY

Finally, it’s important to do everything you can to encourage happy customers to return again, and tell other about you.
Question: Did you let them know to write you a review, post on social media, and of course, invite them back.

So here are all the channels, both traditional and digital, that can influence potential customers…

… and, it’s important to win in each stage.

WRONG WAY...

 Let’s say the consumer is making their way along the funnel for business A.

They became interested after seeing a Facebook ad, then looked up that business and found them... but there were multiple negative Google reviews that hadn’t been responded to. Now, they likely won’t trust this business!
What does this consumer do? Well, since they’re already well into their research stage, it’s very likely that they’ll go directly to the next stage but with a competitor!

WRONG WAY 2

This means that business A’s marketing and advertising dollars pushed that consumer directly into the hands of their competition, and further down the funnel which increases the chance of a sale!

A sale, and loyal customer, for the competitor!

The opposite is also true. By ensuring that your business can be found, trusted and liked, you can have your competitor’s advertising dollars work for you!

The fastest way to increase your business’ budget is to use someone else’s.

So… now I hopefully have you thinking, and excited to take action.
There’s a lot of different places to start – question is, what’s the smartest place to start?

Where is the smartest place to start?

Here’s the logical order of operations in local business marketing.

1. Make sure your conversion point is fantastic and well tuned. For most businesses, this is your website. And later your DENTAL OFFICE / RECEPTION DESK
2. Next, focus on being influential at the zero-moment-of-truth, with listings & reputation. (Reviews, Video Testimonials, FB Sharing...)
3. Finally, increase interest and awareness with digital advertising.
(FB & Instagram post, Ad's, Email marketing)

How are you performing?

With that said, let’s review your snapshot report together, and discover how you’re performing at these different key areas of focus.

ALL INCLUDED IN SMILE 4 ALL DENTAL BUSINESS PLATFORM

AWARENESS

FINDABILITY

REPUTATION

CONVERSION

ADVOCACY

Thanks for joining me on today’s presentation!

What every dentist needs to know
in a digitally powered world...

I’d like to talk to you about the state of local marketing. We all know that things have changed!

Thanks to how quickly we can discover information, your customers know way more about your business before they set foot in your front door.
This means your customers often know exactly what they want before they visit you!

In 2019, 93% of shoppers say they’ve used online resources (search, video, apps) while 83% of U.S. shoppers who visited a store said they used online search before going in. (Source: Google/Ipsos, Global Retail Study, Feb. 2019)
But, what exactly do I mean by “buying decisions”?
Before the internet and mobile devices existed, your customers discovered your business pretty simply!

First, an initial Stimulus would catch the attention of your customer -- something like a radio ad, television spot, or a coupon in the phone book for your business.

Next, if this sparks their interest, they immediately head to your business. They buy the product or service they were interested in, and experience a “First Moment of Truth.”

Then, afterwards, they see if expectations match reality. Did they love their experience? Hate whatever it is they bought? Often, consumers share bad experiences with friends and family; that’s important to keep in mind...

… especially because of how things have changed.

People research your business before they enter your front door!

The moment people are making decisions is happening ONLINE. Google calls this the Zero-Moment-Of-Truth. And it’s happening every single day for your business.

Source: https://www.thinkwithgoogle.com/marketing-strategies/micro-moments/zero-moment-truth/


Since 93% of shoppers say they use online resources and buying decisions are made at the Zero Moment of Truth,...

...how is your marketing performing?

The typical customer journey looks like this...

AWARENESS

It still starts with Interest & Awareness. Television, radio ads, billboard aren’t going away completely… but they’re now being supplemented by digital stimulus. Things like online advertising, email & text marketing, and YouTube video ads.
Question: What things are you currently doing to generate awareness and interest from new & existing clients?

FINDABILITY

After becoming aware of your business, consumers start discovering more with search.

There are more places than EVER where people are searching for businesses. It’s not just Google either. There are apps, directories, voice search, GPS… lots of places.
Question: Do you know how findable your business is online? What places are you aware of?

REPUTATION

After finding your business, consumers see your reviews. In fact, it’s often the first thing showcased in Google search result.

When a consumer uses ratings, reviews, and recommendations to help them compare choices, this affects the Zero Moment of Truth – where they choose which business they're going to buy from.
Question: What’s your average review score? Do you have any negative reviews that you’re aware of? How have you taken care of them?

CONVERSION

Next step in the consumer’s journey is finally connecting with your business. Consumers are looking for quick, easy ways to make a booking, make an order, make an appointment, etc.
Question: Is your website making it really easy to convert and for people to become your customer?

ADVOCACY

Finally, it’s important to do everything you can to encourage happy customers to return again, and tell other about you.
Question: Did you let them know to write you a review, post on social media, and of course, invite them back.

So here are all the channels, both traditional and digital, that can influence potential customers…

… and, it’s important to win in each stage.

WRONG WAY...

 Let’s say the consumer is making their way along the funnel for business A.

They became interested after seeing a Facebook ad, then looked up that business and found them... but there were multiple negative Google reviews that hadn’t been responded to. Now, they likely won’t trust this business!
What does this consumer do? Well, since they’re already well into their research stage, it’s very likely that they’ll go directly to the next stage but with a competitor!
This means that business A’s marketing and advertising dollars pushed that consumer directly into the hands of their competition, and further down the funnel which increases the chance of a sale!

A sale, and loyal customer, for the competitor!

The opposite is also true. By ensuring that your business can be found, trusted and liked, you can have your competitor’s advertising dollars work for you!

The fastest way to increase your business’ budget is to use someone else’s.

So… now I hopefully have you thinking, and excited to take action.
There’s a lot of different places to start – question is, what’s the smartest place to start?

Where is the smartest place to start?

Here’s the logical order of operations in local business marketing.

1. Make sure your conversion point is fantastic and well tuned. For most businesses, this is your website. And later your DENTAL OFFICE / RECEPTION DESK
2. Next, focus on being influential at the zero-moment-of-truth, with listings & reputation. (Reviews, Video Testimonials, FB Sharing...)
3. Finally, increase interest and awareness with digital advertising.
(FB & Instagram post, Ad's, Email marketing)

How are you performing?

With that said, let’s review your snapshot report together, and discover how you’re performing at these different key areas of focus.
CUSTOM JAVASCRIPT / HTML

OPEN YOUR SNAPSHOT REPORT AND ACTIVATE SOFTWARE!

The key stages of how people become your customers. Choose a stage for strategies to earn more customers.
ALL INCLUDED IN SMILE 4 ALL DENTAL BUSINESS PLATFORM

AWARENESS

FINDABILITY

REPUTATION

CONVERSION

ADVOCACY

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INCLUDED IN ALL SMILE 4 ALL PACKAGES

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Our Mission

 Smile 4 All Agency for Digital Marketing with dr. Slovša as an owner is happy to provide online marketing services to other dental offices in order to overpass the hard times we are facing due to covid pandemic.

Our mission is to help dentists all over the world to increase their online presence by bringing more traffic and to convert webpage visitors into real customers.

I WISH YOU GREAT SUCCESS

Dr.sc. mr. sc. MOM Darko Slovša dr.med.dent.

for more info contact us : [email protected] or call : +385-91-2898072