We give our clients their own dashboard to manage their online strategy

The Marketing Funnel

The Marketing Funnel rolls up key metrics from the Executive Report into Impressions, Engagement, and Leads – helping you to see how your marketing efforts contribute to increased brand awareness and earning more customers.
 It is divided into 3 distinct sections:
* Impressions: The number of views online content received.
* Engagement: The number of interactions with a business' online content.
* Leads: The number of interactions from people interested in a business' online content.

Within each section, you can find important statistics that drive Marketing Funnel. These include statistics such as Google My Business views, social post comments, ad clicks, and the number of new reviews.

Google My Business Insights

The next section of the Executive Report is Google My Business Insights. This section gives details on your Google My Business listing is performing in search. In order for this data to be brought into the Executive Report, you must have your Google My Business Account connected in Business App. This section includes data such as:
* Search types: how customer find your business on Google
* Views: where your customers are seeing your Google listing
* Actions: what common actions are taken on your Google listing
* Photo views: how many people have viewed the photos on your Google listing
* Photo quantity: how many photos have been uploaded by you and your customers to your Google listing

More engagement on your Google My Business listing means more awareness, traffic, and conversions. It’s important to monitor and ensure these metrics are increasing over time.
The Marketing Funnel rolls up key metrics from the Executive Report into Impressions, Engagement, and Leads – helping you to see how your marketing efforts contribute to increased brand awareness and earning more customers.
 It is divided into 3 distinct sections:
* Impressions: The number of views online content received.
* Engagement: The number of interactions with a business' online content.
* Leads: The number of interactions from people interested in a business' online content.

Within each section, you can find important statistics that drive Marketing Funnel. These include statistics such as Google My Business views, social post comments, ad clicks, and the number of new reviews.

Listings

Your listing score shows where a business stands in terms of accurate listings compared to others in your  industry. You can also see the progression of your listing score over time - where your business started compared to where it is now. The goal is to increase your score as much as you can and then maintain that score over time.
You can also see your listing score changes over time in the graph below on the left-hand card. The right side card shows your listing accuracy and what directories or publishers it is listed on. Each publisher shows if there are any errors, indicated in yellow. If everything is correct, the color is green. The card below gives the listing score breakdown, which is how publishers are factored in to make up your listing score.

Reputation Management

This section is an overview of a business’s online reputation and how our product has assisted you. Included in this section is:

    Average Star Rating: Across all reviews collected, and the change in rating would be compared to the same time period previously.
    New Reviews: Collected in the reporting period selected.
    Insights: Sentiment analysis of review context using Google’s Natural Language Processing technology.
    Top Review Sources: Which sources you are receiving reviews in the highest quantities.
    Recent Requests: Number of new requests sent for reviews via Customer Voice.
    Average Response Time: Time to respond for reviews in Platform.
    New Review Responses: Responses to during this period.
    Recent Mentions: Based on mention searches configured in Reputation Management.

It’s important to note that the star rating found natively on the source may differ from the star rating you see in the Platform. If reviews are deleted, ratings are updated, etc, as we scrape in the review on the first time it is left.

Website

In order to receive your website data, Google Analytics must be connected in the platform. This can be done through Business App. The Executive Report surfaces data from Google Analytics, including

    Users: the number of unique visitors your website has received
    Sessions: the number of times your website has been visited
    Page views: the number of times a user has viewed a page on your website
    Average time on website: the average length of time a user spends on your website
    Bounce rate: the percentage of users who left your site after viewing only one page
    Pages/session: the average number of pages viewed in a single session
    Traffic sources: where your website traffic is coming from. This includes direct searches (the business name), organic searches (eye doctor near me), and social (re-directed to website from a social media platform)
    Top referral sources: where your website is being found the most

Social Marketing

The Social Marketing section is a roll-up of all social media activity across your accounts. It includes information including:

    New Posts: The number of posts you’ve published on all connected accounts during this period.
    Engagement: Likes, comments, shares, etc, that your posts have received during this period.
    Reach: The amount of people who have seen your posts during this period.
    Top Performing Posts: Posts with the highest reach and engagement this period.
    Facebook Likes & Twitter Follows: Audience growth over time, compared to set competitors.

Advertising

If your Google Ads and Facebook Ads Manager accounts are authenticated in Advertising Intelligence, Digital Advertising reporting will also be surfaced in the Executive Report.

Services

Services reports on your fulfillment activities by surfacing data from Task Manager. It shows tasks in progress, tasks completed, and projects being worked on.


Smile 4 All Business App platform is your primary tool for your digital strategy. It’s a single sign-in dashboard that gives you access to products, recommendations, learning tools, proof of performance reporting, and so much more.

Business App gives you access to all your products and services in one place, a single report on all the metrics that matter for your business, learning tools, and so much more.
More products and more key performance indicators from across the marketing stack, including Reviews, Listings, Social, Website, SEO and Advertising. Most apps that are active on the account push data to the report.
Short-term changes and long-term trends. Compare metrics week-over-week or month-over-month, and use long-term trends to contextualize changes over time, e.g. “You may have received fewer website visit from Google Maps this week, but since you’ve started working with us 6 months ago, your website traffic has more than tripled.”
The Executive Report is your single source of truth for the state of your online presence. It gives you a roll-up of everything that’s happening across all of your digital marketing channels in the last week or month. This report gives you a first-hand look at the return on your investment.

 New features include:
An automated email with relevant highlights delivered to you at the beginning of every week, month, or both. No sign-in is required to view the report, and it’s mobile-responsive, so you can view the report from any device.

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